The marketing agency NAPI analyzed the average initial ownership periods for new cars in 2024-2025 among private owners.
In 2025, initial ownership periods for most car brands increased. In 2025, private owners maintained the longest ownership periods for American brands – 108 months (+8 months on 2024) – and British brands – 93 months (+5 months). The initial ownership period for French (+8 months), Czech (+8 months), Japanese (+8 months), German (+7 months), and Swedish (+5 months) brands exceeded 80 months. Korean cars showed the largest increase in initial ownership periods (+9 months), reaching 79 months.
Meanwhile, ownership periods for Italian (-1 month), Russian (-1 month), and Chinese (-3 months) cars decreased; in 2025, they were significantly shorter than those for other brands. Initial ownership periods made 58 months for Italian and Russian cars, while only 32 months for Chinese cars.
In 2025, initial ownership periods for most car brands increased. In 2025, private owners maintained the longest ownership periods for American brands – 108 months (+8 months on 2024) – and British brands – 93 months (+5 months). The initial ownership period for French (+8 months), Czech (+8 months), Japanese (+8 months), German (+7 months), and Swedish (+5 months) brands exceeded 80 months. Korean cars showed the largest increase in initial ownership periods (+9 months), reaching 79 months.
Meanwhile, ownership periods for Italian (-1 month), Russian (-1 month), and Chinese (-3 months) cars decreased; in 2025, they were significantly shorter than those for other brands. Initial ownership periods made 58 months for Italian and Russian cars, while only 32 months for Chinese cars.