OTHER

HOW CHINESE BRANDS CONQUER THE RUSSIAN MARKET

According to the marketing agency NAPI, in 2023, 316.4 thousand cars, light commercial vehicles, trucks, and buses were sold in Russia in January-April 2024. The whole automotive market decreased by 13.3% on the last year.

The market composition also changed significantly because the most automotive brands left the market. On the one hand, the share of Russian vehicles increased from 28.4% to 41.5%. On the other hand, the share of Chinese brands has grown even more impressively – from 8.9% to 38.5%. The growth of sales "in quantitative terms" looks even more impressive: Chinese brands increased their sales by 89.4 thousand units in the fallen market.

If we analyze the situation in each segment, Chinese manufacturers have achieved even greater success in a number of them.